Well, well, well, look who's causing a commotion in the world of marketing. It's Alissa Heinerscheid, VP of Marketing at Anheuser Busch, and her team's decision to use a grown man who likes to dress up as a teenage girl to make a commemorative can of Bud Light. Talk about a marketing strategy that's more confusing than a cat trying to swim.
But let's be real here, Alissa, this is less about inclusion and more about getting back at those fraternity boys who dissed you in university for not being attractive. Talk about holding a grudge! And now Anheuser Busch is losing 5 billion in revenue because the demographic that drinks Bud Light have boycotted the beer. Ouch! That's like stepping on a Lego barefoot.
Now, I may not be an expert in marketing, but I do know a thing or two about common sense. You don't mess with country boys, rednecks, and Christians. They're the types who know how to use a shotgun and have a dog named after their favorite beer. And let me tell you, they're not going to drink a beer associated with a man in a dress. It's like trying to sell a vegetarian a bacon burger.
If Adolphus Busch were alive today, he'd be rolling in his grave. He built his beer empire by appealing to the average Joe, not by trying to impress a few folks who think it's fun to dress up like teenagers. So, Alissa, I suggest you ditch this marketing strategy and focus on what made Bud Light great in the first place - cold, refreshing, and no-frills.
Will Bud Light recover? Can Anheuser win back the hearts (and wallets) of the loyal Bud Light drinkers?
Probably not for a long while. Let's face it, when you mess with something as sacred as a man's beer, you're bound to break some hearts.
I personally don't drink it so don't have any skin in the game, but find it is the straw that broke the can's back. Trans is being pushed so hard, even the gays I know are sick of it.
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